We believe every garment should be a narrative of grace, innovation, and the allure of femininity.

Florentine Heritage

Curated Craftsmanship

Conscious by Nature

Your Signature of Sophistication Awaits
Frequently Asked Questions
Ownci was founded in 2019 by Orietta Lee and is based in Florence, Italy. Our brand is a testament to the fusion of timeless elegance and cutting-edge innovation, born from a legacy of art, culture, and sartorial excellence. We travel the world to source the finest materials, crafting each piece as a unique narrative.
Sustainability is our guiding principle. We are committed to ethically sourcing materials and employing eco-conscious production methods. Our garments are crafted in small, artisanal batches to minimize waste, ensuring each piece is made to withstand the test of both time and trend.
Our dresses are a symphony of elegance and innovation, designed to echo the spirit of femininity. From flowing, ethereal gowns to avant-garde tailored ensembles, each piece is a masterpiece in contemporary design and timeless sophistication. We focus on celebrating individuality and empowering every wearer to embrace their unique journey.




